Social Media & Brand Manager | San Francisco, CA

Company: Yardsale
Location: San Francisco, CA (this is an onsite position in our Cole Valley office)
Employment Type: Full-Time 

About Yardsale

Yardsale makes clever, well-designed gear for people who love being outside. 

Our team’s expertise spans design and marketing from some of Silicon Valley’s largest tech companies and pairs it with lean operational expertise as previous startup founders. Responsibilities on our team blend our work across disciplines allowing our core tenet of thoughtful design to impact every aspect of our business from sales and marketing to operations and quality. In simpler words: we do it all, we do it well, and we rarely settle for less than perfect.


Overview

This is a unique opportunity to help shape Yardsale’s brand as we scale to become a global brand over the next 2-5 years. This is Yardsale’s first full-time hire and you will be working directly with the co-founders onsite in San Francisco.

We’re looking for a creative and self-motivated Social Media and Brand Marketing Manager to join our small but growing team. Organic social continues to be a top driver of sales for our business and this role has a unique opportunity to make an outsized impact on revenue and growth. In this role, in addition to being a part of an exciting young consumer brand, you’ll craft and execute a social media strategy that drives audience growth, tells our brand story, and builds connection with our customers. While this is a social-first role, you will have the opportunity to lean in on several other areas of our marketing funnel.

You Will

  • Own the strategy and execution of our social media calendar across Instagram and TikTok
  • Develop creative social content ideas and campaigns that align with our marketing and product launch calendar
  • Develop and maintain weekly reporting on social campaign performance, engagement, and audience growth
  • Supercharge our influencer, creator, and community marketing strategy
  • Assist with email campaign development and execution
  • Assist with brand activations and external brand partnerships

You are

  • Equal parts strategic and execution-oriented
  • Extremely online, ahead of trends, and fluent in digital culture, design, and consumer behavior
  • Not afraid to learn something new and be curious about things you’ve never done before
  • Creative! We try to go where other traditional outdoor brands don’t. This spans across everything we do, including product, operations, and marketing

Basic Qualifications

  • 2-4 years of experience in brand and social media marketing for a consumer brand (experience in the outdoor industry is not a requirement)
  • Strong knowledge of social media platforms, tools, and trends, with a proven ability to build engaging campaigns
  • Strong understanding of the full marketing funnel and how each channel impacts both DTC sales and brand
  • A personal connection to and understanding of outdoor activities (trail running, climbing, skiing, etc.) is a big plus

Must-Haves

  • Strong copywriting skills and experience crafting copy for social, email, and web
  • Strong basic design skills in InDesign, Figma, and basic knowledge of video editing
  • Experience executing on content creation, including storytelling for social media, email campaigns, and newsletters
  • Proven ability to drive organic growth and optimize content for different platforms
  • Strong knowledge of social media platforms, tools, and trends, with a proven ability to build engaging campaigns
  • An understanding of the differences between marketing messaging across platforms (Instagram, TikTok, email, etc.)

Examples of Your First Few Projects

  • Establish the format for a weekly “writers room” to brainstorm social + marketing content
  • Help us craft and dial our social campaign for our first-ever apparel product launch
  • Create an editorial calendar workflow for social across Instagram and TikTok that we will use weekly

Benefits

  • Salary range $80-$120K based on experience
  • Unlimited PTO
  • Health, dental and vision insurance
  • Access to pro deals with industry partners and free gear

To Apply

Please fill out the application here.